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Thursday, July 28, 2005

 

The McKinsey Quarterly: From push to pull: The next frontier of innovation

I can't read this without membership. However, this is a very important part of MWT. This is like 'you are responsible for your own communication' (see core concepts in the 'MWT Model' area). Subscribe models are also important but first need to push something that can be subscribed to... The McKinsey Quarterly: From push to pull: The next frontier of innovation: "From push to pull: The next frontier of innovation

* Most companies now mobilize resources by deploying push systems, in the mistaken belief that they promote efficiency.
* Push systems—characterized by top-down, centralized, and rigid programs of previously specified tasks and behavior—hinder participation in the distributed networks that are now indispensable to competitive advantage.
* More versatile and far-reaching pull systems—characterized by modularly designed, decentralized platforms connecting a diverse array of participants—are now starting to emerge in a variety of arenas.
* As pull systems reach center stage, executives will have to reassess almost all aspects of the corporation."

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